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GAME 'needs a digital strategy - fast,' warns TIGA

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Firefox Chrome Opera Safari CVG Home / News Previous Xbox 360 gets special edition chrome controllers  News Index  Next --> Posted on Monday 2-Apr-2012 8:30 PM Sponsored post--> UK trade association highlights threats posed to the retailer by digital marketplaces Share this Tweet + Submit Article To N4G Submit Article To Reddit Submit Article To del.icio.us Submit Article To Digg Submit Article To StumbleUpon Close Post a comment0 By CVG Staff for computerandvideogames.com

After months of uncertainty and an administration process that saw 100s of stores closed and 1,000s of jobs lost, GAME's future is looking a little brighter today.

With a new owner, a new management team, and assurances that there'll be no further store closures of job losses, the retailer is on the road to recovery.

Click to view larger image But Richard Wilson, CEO of UK video games trade association TIGA, has today warned that GAME needs to get with the times quickly if it's going to counter the growing threat to its business posed by digital marketplaces.

"GAME has suffered from physical and online competition, the shift from physical to digital games, and the decision by big global publishers not to stock GAME with new releases," he said.

"Given the rapid transition to digital gaming with consumers spending money on platforms such as Steam, Origin, the App Store, PSN, XBLA and Android market, GAME will have to develop a digital strategy - fast.

"More generally, it is vital that we support the growing number of small to medium sized developers and digital publishers that have emerged over recent years. TIGA are working hard to support these studios in a variety of ways, including through the provision of best practice information and advice."

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