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Clicking through the wild west of video-on-demand

Posted by Compass Group at Thursday 29 March 2012

In this computer screen image released by Comcast, a menu is shown for Comcast's Xfinity video on demand. The world of video-on-demand has often seemed like a wild west, with myriad streaming options across countless platforms. But as VOD has risen to become one of the most important windows in a movie's release, an apparatus of discovery is forming thanks to new apps, start-ups and even a familiar old movie critic. (AP Photo/Comcast)Stealthily populating itself on TV menus, video-on-demand has quietly seeped into our homes, remaking movie distribution with little fanfare.




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